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" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

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" We're very much an advertising agency, but it's not about creating ads as we know it. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

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" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" Creativity has got to have some edge to it, doesn't it? "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

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" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Do the work you believe in - if there's an authentic reason for doing it. "

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" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

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" Creativity is a game changer. That's true of society, in advertising and in life. "