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" Under Armour is not about the Left or the Right. It's about moving forward together. "

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" We work in an industry where people invent technology to avoid what we create. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" We don't like offending anyone. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" Online is amazing, but it, in itself, is not a solution. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" Your campaign shouldn't just die the day you spend your last cent. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" I think the best way to show appreciation for things going well is to make things better. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" Do something great that you really believe is great. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" If we turn on our best, where do we go from there? "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" Sometimes the best ideas will come in the least inspiring places. "