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" I just loved the idea of writing for different personalities all the time. "

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" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" Creativity has got to have some edge to it, doesn't it? "

" I've worked around the world. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" If we turn on our best, where do we go from there? "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" We work in an industry where people invent technology to avoid what we create. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" If people know they're being sold to, you can celebrate the sell. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

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" Do something great that you really believe is great. "