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" As a typical creative, I am all ego and insecurity! "
David Droga
Ego
I Am
Typical
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" There is good business doing good. "
David Droga
Good
Doing Good
Doing
" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
David Droga
Trying
Talk
Map
" I am the most competitive person you will ever meet. "
David Droga
Meet
Will
Person
" Our work can always get better, and we are constantly striving for that. "
David Droga
Better
Work
Striving
" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "
David Droga
Time
Interesting
Game
" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "
David Droga
Appreciate
Weird
Moment
" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "
David Droga
Sydney
Job
Advertising
" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "
David Droga
Long
Think
Space
" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
David Droga
Purpose
Advertising
Great
" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "
David Droga
Time
Great
Know
" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "
David Droga
Powerful
Great
Credit
" Your campaign shouldn't just die the day you spend your last cent. "
David Droga
Last
You
Just
" The greater the pressure and expectation, the more I relish the opportunity. "
David Droga
Expectation
Opportunity
More
" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "
David Droga
Brand
Future
Great
" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "
David Droga
Want
People
Office
" I really care about leaving a trail of goodness wherever we can. "
David Droga
Leaving
Trail
Wherever
" I don't want Droga5 to be the biggest agency; I want it to be the best. "
David Droga
Want
Agency
Best
" The agency is who it is because of many, many, many chapters that needed to happen. "
David Droga
Because
Agency
Happen
" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "
David Droga
Want
Themselves
Who
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "
David Droga
Advertising
Prove
Go
" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "
David Droga
Belonging
Desire
Love
" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "
David Droga
Believe
Good
Great
" I was always obsessed with being a writer of some sort. "
David Droga
Some
Always
Writer
" Caring makes you want to work harder. "
David Droga
Harder
You
Work
" Creativity has got to have some edge to it, doesn't it? "
David Droga
Creativity
Got
Edge
" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "
David Droga
Advertising
Embarrassed
Lot
" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "
David Droga
Words
Special
Average
" I haven't lost that quest and that thirst to do something great. "
David Droga
Thirst
Great
Lost
" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "
David Droga
Work
Smart
People