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" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "
David Droga
Work
Smart
People
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" Sometimes the best ideas will come in the least inspiring places. "
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" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "
David Droga
Father
World
Up
" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "
David Droga
Better
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Doing
" The agency is who it is because of many, many, many chapters that needed to happen. "
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Because
Agency
Happen
" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "
David Droga
Fact
Work
Career
" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "
David Droga
Advertising
Believe
Power
" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "
David Droga
Belonging
Desire
Love
" I'm not an executive. I'm a creative person. "
David Droga
Person
Creative
Executive
" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "
David Droga
Advertising
Television
Brand
" Caring makes you want to work harder. "
David Droga
Harder
You
Work
" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
David Droga
Work
Boss
Leader
" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "
David Droga
Believe
Good
Great
" We're moved by emotions and characters and stories. We love that. "
David Droga
Love
Characters
Stories
" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
David Droga
Results
See
Yourself
" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "
David Droga
Writing
Work
Where
" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "
David Droga
Advertising
Embarrassed
Lot
" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
David Droga
Purpose
Advertising
Great
" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
David Droga
Bank
Inspiration
Once
" Like anyone, I'm scared of failure. That drives you to work really hard. "
David Droga
Like
Failure
Hard
" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
David Droga
Good
People
Amazing
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "
David Droga
Perspective
Patience
World
" Online is amazing, but it, in itself, is not a solution. "
David Droga
Solution
Online
Itself
" We're very much an advertising agency, but it's not about creating ads as we know it. "
David Droga
Advertising
Creating
About
" Do the work you believe in - if there's an authentic reason for doing it. "
David Droga
You
Doing
Work
" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "
David Droga
Want
Worthy
Society
" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
David Droga
Needs
Us
Nothing
" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "
David Droga
Clothing
Mother
Our
" We strive to do stuff that connects with people. "
David Droga
Stuff
Connects
People
" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "
David Droga
Business
Influence
People