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" I don't want Droga5 to be the biggest agency; I want it to be the best. "

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" I am the most competitive person you will ever meet. "

" I don't want to spread myself so thin that I achieve nothing. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" Online is amazing, but it, in itself, is not a solution. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" I haven't lost that quest and that thirst to do something great. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" I've worked around the world. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" Do something great that you really believe is great. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "