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" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
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" As a typical creative, I am all ego and insecurity! "
David Droga
Ego
I Am
Typical
" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "
David Droga
Time
Great
Know
" We don't like offending anyone. "
David Droga
Like
Anyone
Offending
" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
David Droga
Trying
Talk
Map
" There is good business doing good. "
David Droga
Good
Doing Good
Doing
" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "
David Droga
Fact
Work
Career
" Like anyone, I'm scared of failure. That drives you to work really hard. "
David Droga
Like
Failure
Hard
" I haven't lost that quest and that thirst to do something great. "
David Droga
Thirst
Great
Lost
" Do something great that you really believe is great. "
David Droga
You
Something
Believe
" Your campaign shouldn't just die the day you spend your last cent. "
David Droga
Last
You
Just
" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "
David Droga
Advertising
Prove
Go
" Online is amazing, but it, in itself, is not a solution. "
David Droga
Solution
Online
Itself
" I really care about leaving a trail of goodness wherever we can. "
David Droga
Leaving
Trail
Wherever
" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "
David Droga
Yes
Advertising
Important
" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "
David Droga
Long
Think
Space
" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
David Droga
Work
Boss
Leader
" We're moved by emotions and characters and stories. We love that. "
David Droga
Love
Characters
Stories
" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
David Droga
People
Creative
Want
" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "
David Droga
Advertising
Believe
Power
" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "
David Droga
Clothing
Mother
Our
" Our work can always get better, and we are constantly striving for that. "
David Droga
Better
Work
Striving
" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "
David Droga
Work
Look
Creative
" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "
David Droga
Belonging
Desire
Love
" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "
David Droga
Words
Special
Average
" The agency is who it is because of many, many, many chapters that needed to happen. "
David Droga
Because
Agency
Happen
" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "
David Droga
Think
Mind
Social Media
" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "
David Droga
Better
Advertising
Doing
" We work in an industry where people invent technology to avoid what we create. "
David Droga
Create
Work
Technology
" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "
David Droga
Advertising
World
Government
" I don't want Droga5 to be the biggest agency; I want it to be the best. "
David Droga
Want
Agency
Best