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" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

David Droga

Long

Think

Space

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" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" Your campaign shouldn't just die the day you spend your last cent. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

David Droga

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" If we turn on our best, where do we go from there? "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" We don't like offending anyone. "

David Droga

Anyone

Offending

" We strive to do stuff that connects with people. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

David Droga

Advertising

Prove

" I just loved the idea of writing for different personalities all the time. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Online is amazing, but it, in itself, is not a solution. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" I am the most competitive person you will ever meet. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" Do something great that you really believe is great. "