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" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
David Droga
Trying
Talk
Map
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" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "
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" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "
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" We don't like offending anyone. "
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" Your campaign shouldn't just die the day you spend your last cent. "
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" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
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" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
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" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "
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