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" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

David Droga

Brand

Future

Great

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" We don't like offending anyone. "

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" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" I'm proud to say that I'm in advertising. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" If we turn on our best, where do we go from there? "

" If people know they're being sold to, you can celebrate the sell. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" I don't want to spread myself so thin that I achieve nothing. "

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" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" I was always obsessed with being a writer of some sort. "

" I've worked around the world. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" I am the most competitive person you will ever meet. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" I strive every day to do things that make a difference. "

" Under Armour is not about the Left or the Right. It's about moving forward together. "