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" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

David Droga

Belonging

Desire

Love

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David Droga

Find

Think

" I just loved the idea of writing for different personalities all the time. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

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" Do the work you believe in - if there's an authentic reason for doing it. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" Online is amazing, but it, in itself, is not a solution. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" We don't like offending anyone. "

David Droga

Anyone

Offending

" Our work can always get better, and we are constantly striving for that. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

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" We strive to do stuff that connects with people. "

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