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" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

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" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" We strive to do stuff that connects with people. "

" I haven't lost that quest and that thirst to do something great. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" If people know they're being sold to, you can celebrate the sell. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" I just loved the idea of writing for different personalities all the time. "

" We're moved by emotions and characters and stories. We love that. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" I've worked around the world. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" Caring makes you want to work harder. "

" I'm not an executive. I'm a creative person. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" I was always obsessed with being a writer of some sort. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "