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" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
David Droga
Purpose
Advertising
Great
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" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
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" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "
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" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "
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" I don't want to spread myself so thin that I achieve nothing. "
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" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "
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" I just loved the idea of writing for different personalities all the time. "
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" If we turn on our best, where do we go from there? "
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Best
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" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
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Work
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" We work in an industry where people invent technology to avoid what we create. "
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Create
Work
Technology
" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "
David Droga
Clothing
Mother
Our
" I'm proud to say that I'm in advertising. "
David Droga
Proud
Advertising
Say
" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "
David Droga
Business
Influence
People
" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "
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Men
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Win
" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
David Droga
Results
See
Yourself
" As a typical creative, I am all ego and insecurity! "
David Droga
Ego
I Am
Typical
" The agency is who it is because of many, many, many chapters that needed to happen. "
David Droga
Because
Agency
Happen
" Under Armour is not about the Left or the Right. It's about moving forward together. "
David Droga
Right
Together
Moving Forward
" We strive to do stuff that connects with people. "
David Droga
Stuff
Connects
People
" The greater the pressure and expectation, the more I relish the opportunity. "
David Droga
Expectation
Opportunity
More
" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
David Droga
Bank
Inspiration
Once
" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
David Droga
View
Words
Technology
" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "
David Droga
More
Find
Think
" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "
David Droga
Fact
Work
Career
" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "
David Droga
Want
Themselves
Who
" Like anyone, I'm scared of failure. That drives you to work really hard. "
David Droga
Like
Failure
Hard
" I haven't lost that quest and that thirst to do something great. "
David Droga
Thirst
Great
Lost
" We're very much an advertising agency, but it's not about creating ads as we know it. "
David Droga
Advertising
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About
" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
David Droga
Needs
Us
Nothing
" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
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People
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