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" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

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" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" We're moved by emotions and characters and stories. We love that. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" I haven't lost that quest and that thirst to do something great. "

" I think the best way to show appreciation for things going well is to make things better. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" As a typical creative, I am all ego and insecurity! "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Sometimes the best ideas will come in the least inspiring places. "

" I was always obsessed with being a writer of some sort. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" I don't want to spread myself so thin that I achieve nothing. "

" If people know they're being sold to, you can celebrate the sell. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" I just loved the idea of writing for different personalities all the time. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "