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" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

David Droga

Purpose

Say

Said

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" I strive every day to do things that make a difference. "

" I really care about leaving a trail of goodness wherever we can. "

" We don't like offending anyone. "

David Droga

Anyone

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" Like anyone, I'm scared of failure. That drives you to work really hard. "

David Droga

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" Each consumer has the power of their wallet and their voice. They can exercise that. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" We're moved by emotions and characters and stories. We love that. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" Creativity has got to have some edge to it, doesn't it? "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" If people know they're being sold to, you can celebrate the sell. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" I was always obsessed with being a writer of some sort. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" I haven't lost that quest and that thirst to do something great. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" Online is amazing, but it, in itself, is not a solution. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "