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" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

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" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" I just loved the idea of writing for different personalities all the time. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" I think the best way to show appreciation for things going well is to make things better. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" Your campaign shouldn't just die the day you spend your last cent. "

" I've worked around the world. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "