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" Sometimes the best ideas will come in the least inspiring places. "

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" I'm proud to say that I'm in advertising. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Our work can always get better, and we are constantly striving for that. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" Your campaign shouldn't just die the day you spend your last cent. "

" We don't like offending anyone. "

" I am the most competitive person you will ever meet. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" I think the best way to show appreciation for things going well is to make things better. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" We work in an industry where people invent technology to avoid what we create. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" Caring makes you want to work harder. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "