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" If you don't have reservations, you're a fool. You can't go blind into something. "

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" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" Creativity has got to have some edge to it, doesn't it? "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" I've worked around the world. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" We're moved by emotions and characters and stories. We love that. "

" I'm proud to say that I'm in advertising. "

" We work in an industry where people invent technology to avoid what we create. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I haven't lost that quest and that thirst to do something great. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" Your campaign shouldn't just die the day you spend your last cent. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" We don't like offending anyone. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "