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" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

David Droga

Advertising

World

Government

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" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" I really care about leaving a trail of goodness wherever we can. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" I strive every day to do things that make a difference. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" If people know they're being sold to, you can celebrate the sell. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" Do something great that you really believe is great. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" Your campaign shouldn't just die the day you spend your last cent. "

" We don't like offending anyone. "

David Droga

Anyone

Offending

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" I've worked around the world. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" Creativity is a game changer. That's true of society, in advertising and in life. "