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" Before the term 'viral video' came out, we used the mass media to our advantage. "

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" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" I don't want to spread myself so thin that I achieve nothing. "

" I strive every day to do things that make a difference. "

Make A Difference

" Creativity has got to have some edge to it, doesn't it? "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" We don't like offending anyone. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" Under Armour is not about the Left or the Right. It's about moving forward together. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" I think the best way to show appreciation for things going well is to make things better. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" I haven't lost that quest and that thirst to do something great. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" I really care about leaving a trail of goodness wherever we can. "

" If we turn on our best, where do we go from there? "

" If you don't have reservations, you're a fool. You can't go blind into something. "