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" I secretly wish I had experienced advertising in the 'Mad Men' period. "
David Droga
Wish
Advertising
Period
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" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "
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" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "
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" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "
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" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "
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" I think the best way to show appreciation for things going well is to make things better. "
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" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "
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" I don't want Droga5 to be the biggest agency; I want it to be the best. "
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" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
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" We're very much an advertising agency, but it's not about creating ads as we know it. "
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" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "
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" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "
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" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "
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" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "
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