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" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

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" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" Caring makes you want to work harder. "

" I am the most competitive person you will ever meet. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" We're moved by emotions and characters and stories. We love that. "

" I haven't lost that quest and that thirst to do something great. "

" Creativity has got to have some edge to it, doesn't it? "

" Do something great that you really believe is great. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Our work can always get better, and we are constantly striving for that. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" We work in an industry where people invent technology to avoid what we create. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" I strive every day to do things that make a difference. "

Make A Difference

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" As a typical creative, I am all ego and insecurity! "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "