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" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "
David Droga
Fact
Work
Career
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" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "
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" I don't want Droga5 to be the biggest agency; I want it to be the best. "
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" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
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" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "
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" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "
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" We don't like offending anyone. "
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" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "
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" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "
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" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "
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" The greater the pressure and expectation, the more I relish the opportunity. "
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" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "
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" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
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" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
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" Under Armour is not about the Left or the Right. It's about moving forward together. "
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" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "
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" Creativity is a game changer. That's true of society, in advertising and in life. "
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" Each consumer has the power of their wallet and their voice. They can exercise that. "
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" Our work can always get better, and we are constantly striving for that. "
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" We work in an industry where people invent technology to avoid what we create. "
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" I really care about leaving a trail of goodness wherever we can. "
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" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "
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" Sometimes the best ideas will come in the least inspiring places. "
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" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
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" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "
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" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "
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" Like anyone, I'm scared of failure. That drives you to work really hard. "
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