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" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

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" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

David Droga

Needs

Nothing

" Creativity has got to have some edge to it, doesn't it? "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" I am the most competitive person you will ever meet. "

" Online is amazing, but it, in itself, is not a solution. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" I was always obsessed with being a writer of some sort. "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" We're moved by emotions and characters and stories. We love that. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" I strive every day to do things that make a difference. "

" We don't like offending anyone. "

David Droga

Anyone

Offending

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" If we turn on our best, where do we go from there? "