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" I strive every day to do things that make a difference. "
David Droga
Make A Difference
Every Day
Make
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" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "
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" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "
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" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
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" We're very much an advertising agency, but it's not about creating ads as we know it. "
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" I just loved the idea of writing for different personalities all the time. "
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" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "
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" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
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" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "
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" We strive to do stuff that connects with people. "
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" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "
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" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "
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Themselves
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" I don't want to spread myself so thin that I achieve nothing. "
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" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
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" If people know they're being sold to, you can celebrate the sell. "
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" Before the term 'viral video' came out, we used the mass media to our advantage. "
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Mass Media
Before
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" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "
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" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "
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