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" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

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" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" I am the most competitive person you will ever meet. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Do something great that you really believe is great. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" The greater the pressure and expectation, the more I relish the opportunity. "

David Droga

Expectation

Opportunity

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I strive every day to do things that make a difference. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" As a typical creative, I am all ego and insecurity! "

" We're moved by emotions and characters and stories. We love that. "

" I haven't lost that quest and that thirst to do something great. "

" We strive to do stuff that connects with people. "

" Sometimes the best ideas will come in the least inspiring places. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

David Droga

Advertising

Prove

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "