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" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

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" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" I was always obsessed with being a writer of some sort. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" I've worked around the world. "

" We don't like offending anyone. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" I am the most competitive person you will ever meet. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising. "

" I'm not an executive. I'm a creative person. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" Online is amazing, but it, in itself, is not a solution. "

" I think the best way to show appreciation for things going well is to make things better. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" I don't want to spread myself so thin that I achieve nothing. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" Our work can always get better, and we are constantly striving for that. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" There is good business doing good. "

" Under Armour is not about the Left or the Right. It's about moving forward together. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "