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" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

David Droga

Better

Advertising

Doing

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" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

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" I'm not an executive. I'm a creative person. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" If people know they're being sold to, you can celebrate the sell. "

" We work in an industry where people invent technology to avoid what we create. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

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Failure

Hard

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" As a typical creative, I am all ego and insecurity! "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

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" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "