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" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

David Droga

Opportunity

Good

Day

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" Sometimes the best ideas will come in the least inspiring places. "

" We work in an industry where people invent technology to avoid what we create. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

David Droga

Needs

Nothing

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" There is good business doing good. "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "

" I'm not an executive. I'm a creative person. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" Caring makes you want to work harder. "

" Our work can always get better, and we are constantly striving for that. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" If people know they're being sold to, you can celebrate the sell. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" I just loved the idea of writing for different personalities all the time. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "