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" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "
David Droga
Out
Day
Advertising
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" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
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" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "
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" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "
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" I don't want Droga5 to be the biggest agency; I want it to be the best. "
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" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "
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" Creativity is a game changer. That's true of society, in advertising and in life. "
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" Like anyone, I'm scared of failure. That drives you to work really hard. "
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" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "
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" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "
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" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "
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Better
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Doing
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
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" I really care about leaving a trail of goodness wherever we can. "
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Leaving
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" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "
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" I secretly wish I had experienced advertising in the 'Mad Men' period. "
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Wish
Advertising
Period
" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "
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Good
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Creativity
" I'm proud to say that I'm in advertising. "
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Proud
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" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "
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Experience
Been
World
" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "
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Belonging
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" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "
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Think
Mind
Social Media
" We don't like offending anyone. "
David Droga
Like
Anyone
Offending
" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "
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Father
World
Up
" I haven't lost that quest and that thirst to do something great. "
David Droga
Thirst
Great
Lost
" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "
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Business
Influence
People
" I don't want to spread myself so thin that I achieve nothing. "
David Droga
Thin
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Myself
" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
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Work
Boss
Leader
" Online is amazing, but it, in itself, is not a solution. "
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Solution
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" Generosity is as much showing your vulnerability as it is your passion for something. "
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" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
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Amazing
" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
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" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "
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