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" Do something great that you really believe is great. "

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" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" We're moved by emotions and characters and stories. We love that. "

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" Do the work you believe in - if there's an authentic reason for doing it. "

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

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" I just loved the idea of writing for different personalities all the time. "

" I'm proud to say that I'm in advertising. "

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" Creativity has got to have some edge to it, doesn't it? "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission. "

" Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Our work can always get better, and we are constantly striving for that. "

" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "

" I don't want to spread myself so thin that I achieve nothing. "

" I haven't lost that quest and that thirst to do something great. "

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" I was always obsessed with being a writer of some sort. "