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" If we turn on our best, where do we go from there? "
David Droga
Best
Where
Turn
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" Before the term 'viral video' came out, we used the mass media to our advantage. "
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Mass Media
Before
Used
" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "
David Droga
Best
Great
Laugh
" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "
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Business
Win
You
" I am the most competitive person you will ever meet. "
David Droga
Meet
Will
Person
" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
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View
Words
Technology
" I was always obsessed with being a writer of some sort. "
David Droga
Some
Always
Writer
" Our work can always get better, and we are constantly striving for that. "
David Droga
Better
Work
Striving
" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "
David Droga
Need
Admire
Just Because
" Under Armour is not about the Left or the Right. It's about moving forward together. "
David Droga
Right
Together
Moving Forward
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
" Sometimes the best ideas will come in the least inspiring places. "
David Droga
Places
Best
Ideas
" I'm not an executive. I'm a creative person. "
David Droga
Person
Creative
Executive
" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "
David Droga
Writing
Work
Where
" As a typical creative, I am all ego and insecurity! "
David Droga
Ego
I Am
Typical
" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "
David Droga
Advertising
Believe
Power
" Caring makes you want to work harder. "
David Droga
Harder
You
Work
" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "
David Droga
People
Care
Mind
" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "
David Droga
You
Yourself
Creativity
" I just loved the idea of writing for different personalities all the time. "
David Droga
Just
Loved
Different
" Online is amazing, but it, in itself, is not a solution. "
David Droga
Solution
Online
Itself
" Each consumer has the power of their wallet and their voice. They can exercise that. "
David Droga
Wallet
Consumer
Exercise
" If you don't have reservations, you're a fool. You can't go blind into something. "
David Droga
You
Something
Blind
" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
David Droga
Work
Boss
Leader
" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
David Droga
Purpose
Advertising
Great
" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "
David Droga
Say
Opportunity
Best
" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "
David Droga
Trying
Talk
Map
" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
David Droga
Needs
Us
Nothing
" Do the work you believe in - if there's an authentic reason for doing it. "
David Droga
You
Doing
Work
" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "
David Droga
Father
World
Up
" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "
David Droga
Want
Worthy
Society