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" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

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" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

David Droga

Opportunity

Good

Day

" Generosity is as much showing your vulnerability as it is your passion for something. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

David Droga

Father

World

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" Caring makes you want to work harder. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" We're very much an advertising agency, but it's not about creating ads as we know it. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" We work in an industry where people invent technology to avoid what we create. "

" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

David Droga

Needs

Nothing

" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "

" You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time. "

" I strive every day to do things that make a difference. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" I don't want to spread myself so thin that I achieve nothing. "

" Online is amazing, but it, in itself, is not a solution. "