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" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "

David Droga

Good

People

Amazing

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" We don't like offending anyone. "

David Droga

Anyone

Offending

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" As a typical creative, I am all ego and insecurity! "

" I am the most competitive person you will ever meet. "

" Online is amazing, but it, in itself, is not a solution. "

" I've worked around the world. "

" If people know they're being sold to, you can celebrate the sell. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "