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" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
David Droga
Results
See
Yourself
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" I'm not an executive. I'm a creative person. "
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" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "
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" I am the most competitive person you will ever meet. "
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" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "
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" Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium. "
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" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "
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" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "
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" Online is amazing, but it, in itself, is not a solution. "
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" Generosity is as much showing your vulnerability as it is your passion for something. "
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Your
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" I think the best way to show appreciation for things going well is to make things better. "
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Way
Appreciation
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" As a typical creative, I am all ego and insecurity! "
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Ego
I Am
Typical
" I was always obsessed with being a writer of some sort. "
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Some
Always
Writer
" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "
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" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
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" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "
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" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "
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" Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. "
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" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "
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Words
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" My first job in advertising was actually in the mailroom of Grey Advertising in Sydney. "
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Sydney
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" We're moved by emotions and characters and stories. We love that. "
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" Each consumer has the power of their wallet and their voice. They can exercise that. "
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Wallet
Consumer
Exercise
" I haven't lost that quest and that thirst to do something great. "
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Thirst
Great
Lost
" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "
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Better
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" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "
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Perspective
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" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
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" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "
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" Caring makes you want to work harder. "
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Harder
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" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "
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" Your campaign shouldn't just die the day you spend your last cent. "
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Last
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" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "
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Clothing
Mother
Our