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" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

David Droga

Work

Boss

Leader

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" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" I don't want to spread myself so thin that I achieve nothing. "

" Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists? "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

David Droga

Find

Think

" It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" I am the most competitive person you will ever meet. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" Online is amazing, but it, in itself, is not a solution. "

" The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference. "

" The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words. "

" Your campaign shouldn't just die the day you spend your last cent. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

David Droga

Needs

Nothing

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" Each consumer has the power of their wallet and their voice. They can exercise that. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" Creativity has got to have some edge to it, doesn't it? "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

David Droga

Failure

Hard

" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" Sometimes the best ideas will come in the least inspiring places. "

" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "

" Our work can always get better, and we are constantly striving for that. "