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" We strive to do stuff that connects with people. "
David Droga
Stuff
Connects
People
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" I was always obsessed with being a writer of some sort. "
David Droga
Some
Always
Writer
" People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care. "
David Droga
Find
People
Better
" Creativity is a game changer. That's true of society, in advertising and in life. "
David Droga
Advertising
Society
Life
" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "
David Droga
Needs
Us
Nothing
" The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. "
David Droga
Perspective
Patience
World
" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "
David Droga
Advertising
Embarrassed
Lot
" Your campaign shouldn't just die the day you spend your last cent. "
David Droga
Last
You
Just
" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "
David Droga
Results
See
Yourself
" Online is amazing, but it, in itself, is not a solution. "
David Droga
Solution
Online
Itself
" We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day. "
David Droga
Now
Television
Think
" One day, when I have advertising out of my system, I want to be Prime Minister of Australia. "
David Droga
Out
Day
Advertising
" If we turn on our best, where do we go from there? "
David Droga
Best
Where
Turn
" Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story. "
David Droga
Yes
Advertising
Important
" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "
David Droga
Loyalty
You
Success
" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "
David Droga
View
Words
Technology
" A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. "
David Droga
Good
People
Amazing
" I just loved the idea of writing for different personalities all the time. "
David Droga
Just
Loved
Different
" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "
David Droga
Want
People
Office
" I'm proud to say that I'm in advertising. "
David Droga
Proud
Advertising
Say
" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "
David Droga
Work
Look
Creative
" I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration. "
David Droga
Company
People
Say
" We don't like offending anyone. "
David Droga
Like
Anyone
Offending
" Generosity is as much showing your vulnerability as it is your passion for something. "
David Droga
Your
Vulnerability
Passion
" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "
David Droga
Through
Ads
Good
" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "
David Droga
Want
Themselves
Who
" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "
David Droga
More
Find
Think
" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "
David Droga
Work
Smart
People
" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "
David Droga
Fact
Work
Career
" The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it. "
David Droga
Men
People
Win
" The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future. "
David Droga
Brand
Future
Great