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" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

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" Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world. "

" I secretly wish I had experienced advertising in the 'Mad Men' period. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" My mother had to label all our clothing. As the youngest boy, all my tags read Droga5. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. "

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" If people know they're being sold to, you can celebrate the sell. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" If you can allow yourself to do more good with your creativity by being successful, then that's a great thing. "

" Creativity has got to have some edge to it, doesn't it? "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" Do the work you believe in - if there's an authentic reason for doing it. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" We don't like offending anyone. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

" Generosity is as much showing your vulnerability as it is your passion for something. "

" Sometimes the best ideas will come in the least inspiring places. "

" I'm not an executive. I'm a creative person. "

" The greater the pressure and expectation, the more I relish the opportunity. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I just loved the idea of writing for different personalities all the time. "

" We strive to do stuff that connects with people. "

" We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "