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" I'm not an executive. I'm a creative person. "

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" Your campaign shouldn't just die the day you spend your last cent. "

" As a typical creative, I am all ego and insecurity! "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" The agency is who it is because of many, many, many chapters that needed to happen. "

" I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make. "

" If you don't have reservations, you're a fool. You can't go blind into something. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Just because you can do something, it doesn't mean you need to - restraint is something I admire. "

" There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people. "

" There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?' "

" When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that. "

" Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? "

" We don't like offending anyone. "

" The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. "

" Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office. "

" Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing. "

" Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular. "

" There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. "

" I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones. "

" I really care about leaving a trail of goodness wherever we can. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" I've worked around the world. "

" I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world. "

" You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really. "

" We win more business, not because of pitching but because clients say, 'We like the work you're doing.' "

" I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want. "

" There is good business doing good. "

" I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising. "

" I don't want Droga5 to be the biggest agency; I want it to be the best. "

" Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for. "