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" It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. "

David Droga

Best

Great

Laugh

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" Creativity has got to have some edge to it, doesn't it? "

" The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner. "

" We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence. "

" It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world. "

" Creativity is a game changer. That's true of society, in advertising and in life. "

" If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?' "

" We don't like offending anyone. "

David Droga

Anyone

Offending

" I haven't lost that quest and that thirst to do something great. "

" I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society. "

" The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs. "

" Like anyone, I'm scared of failure. That drives you to work really hard. "

David Droga

Failure

Hard

" Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself. "

" There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters. "

" We strive to do stuff that connects with people. "

" To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on. "

" A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. "

" Before the term 'viral video' came out, we used the mass media to our advantage. "

" As a typical creative, I am all ego and insecurity! "

" I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome. "

" I've worked around the world. "

" I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client. "

" Do something great that you really believe is great. "

" People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter. "

" Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. "

" Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. "

" The greater the pressure and expectation, the more I relish the opportunity. "

David Droga

Expectation

Opportunity

" Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising. "

" Sometimes the best ideas will come in the least inspiring places. "

" Our work can always get better, and we are constantly striving for that. "

" There is good business doing good. "